What do you expect to see when you visit Iowa? Cornfields, right? Changing that mindset was the challenge of this multi-year campaign. To shoot 'Unexpected Iowa,' Paul, Lauren, and the team traveled from corner to corner, capturing the essence of the state that outsiders might have missed. Unexpectedly (or expectedly actually) over the course of the shoot, Paul developed a fondness for his own undiscovered Iowa specialty—the fried pork tenderloin sandwich..