Lucky for us, Ted Simmons, the brains behind the Jack Daniel’s brand, is a St. Louisan. And fortunate for us, Mike Smith and Dave Swain, the creatives whom Simmons leaned on to freshen it up, were friends of FK. The rest is history. Jack is about no frills, time-honored craftsmanship, and quality. FK’s highly-crafted, fine-art approach was a perfect fit. Of course, we had to sample Jack all along the way; after all, familiarity breeds success, right?
